Wednesday, March 12, 2014

Bewakoofiyaan When You Are in Love: Have Relationships Got Fragile Nowadays?

Sonam Kapoor, Ayushmann Khurrana and Rishi Kapoor in Official poster of Bollywood movie Bewakoofiyaan
Sonam Kapoor, Ayushmann Khurrana and Rishi Kapoor in Bewakoofiyaan movie poster

The love-birds want to unite and grow old with each other but the old enemy of love, the girl’s father always tries to spoil the broth; this is the universal hitch that dominates the story world of Bollywood cinema. Bewakoofiyaan portrays a love story that revolves around the same, but in the life of new characters that are young and ambitious.

Story of Bewakoofiyaan

A corporate couple that belongs to a middle class family when fall in love, the boy had to face the hardships. Ayushmaan Khurrana as Mohit is a brain of marketing expert and Sonam as Mayera owns a financial intellect with passion for shoes. The hard working couple that is struggling to step forward on their career path is in love to bits. They enjoy their life, party harder and love each other as if they can live on their love only.

The willful and stubborn father of Mayera, who is a bureaucrat, stands hard on his belief that only a loaded boy can bring happiness to his daughter’s life and a boy like Mohit is good for nothing.

The evil recession adds fuel and put lovers to the test. Know who will win: corporate sector’s Mohit-Mayera or Sarkari bureaucrat Rishi Kapoor who is playing the role of Mayera’s father V. K. Sehgal? Bewakoofiyaan depicts how challenging is the love-relationship in today’s scenario, specially for middle class couples in the era of economic crisis. 

Quick Look: Overview of Bewakoofiyaan

Genre: Romance, Comedy, Drama
Production Company: Yash Raj Films
Producer: Aditya Chopra
Director: Nupur Ashtana
Creative Director:
Editor: Antara Lahiri
Story Writer: Habib Faisal
Screenplay by: Habib Faisal
Dialogues by: Leepakshi Ellawadi
Casting by: Shanoo Sharma
Movie Star Cast: Ayushmann Khurrana, Sonam Kapoor, Rishi Kapoor
Choreographer: Aadil Shaikh
Cinematographer: Neha Parti Matiyani
Costume Designer: Leepakshi Ellawadi

Country: India
Language: Hindi
Sets & Shooting Locations: India: Delhi and Gurgaon, Dubai
Running Time: 119 minutes
Release Date: March 14, 2014

Music Label: YRF Music
Music Recording: YRF Studios, Saba Studio
Music Composer: Raghu Dixit
Music Producer: Aditya Chopra
Background Music by: Hitesh Sonik
Lyricists: Habib Faisal, Ayushmann Khurrana, Anvita Dutt, Rochak Kohli
Singers: Ayushmann Khurrana, Shreya Ghoshal, Mohit Chauhan, Vishal Dadlani, Neeti Mohan, Benny Dayal, Aditi Singh Sharma, Raghu Dixit
Music Running Time: 24 minutes, 45 seconds
No. of Movie mp3 Songs: 6
Music Release Date: February 19, 2014

Movie Poster

Sonam Kapoor kissing Ayushmann Khurrana in front of her father Rishi Kapoor in Bewakoofiyaan movie still
Sonam Kapoor romancing with Ayushmann Khurrana in front of her father Rishi Kapoor in Bewakoofiyaan movie still

The first poster of Bewakoofiyaan came out on February 11, 2014 and the other on February 13.

Movie Official Theatrical Trailer
The trailer of Bewakoofiyaan got released on February 6, 2014 at 2 pm.

Characters & Casting

Sonam Kapoor, Ayushmann Khurrana and Rishi Kapoor playing cards in garden in Bewakoofiyaan movie still
Bewakoofiyaan  movie actors Sonam Kapoor, Ayushmann Khurrana, Rishi Kapoor playing cards

VJ turned actor Ayushmann as Mohit and Sonam as Mayera have been paired as a fresh couple for YRF banner. Rishi Kapoor is playing Sonam’s father’s role as V. K. Sehgal.

The team started involving in promotion of Bewakoofiyaan from February 12, 2014. The song Gulcharrey came on Youtube on Feb 13.

Rishi Kapoor as Mr. V.K. Sehgal Promoted Bevakoofiyaan through Login into Twitter

Another promotional tool- social networking site introduced Mayera’s (Sonam Kapoor) father and her father V.K. Sehgal (Rishi Kapoor) introduced Mayera as a beauty with brain.

The movie is also promoted by giving backstage tidbits about promotion through videos.

Rumors & Gossips: Off-Camera Stories 

The making of film was wrapped in 30 days only.

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